Branded dropshipping means selling products shipped directly from the supplier, but with your brand on the packaging, on the inserts and, when the factory can do it, on the product itself. It turns a generic product into one customers associate with your store. With Dropfit you get custom packaging with your logo and colours, gift cards and coupons in the parcel, and no minimum order on products.
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What is the difference between dropshipping, branded dropshipping, white label and private label?
| Model | What your customer receives | Who owns the design |
|---|---|---|
| Generic dropshipping | The supplier's product and packaging, often unbranded | The supplier |
| Branded dropshipping | The same supply chain, with your packaging, your inserts and sometimes your logo on the product | The supplier owns the product, you own the brand |
| White label | A ready-made product sold to many retailers and rebranded with little customisation | The manufacturer |
| Private label | A product made by a manufacturer exclusively for your brand | You, exclusively |
More definitions in the sourcing glossary.
What can you brand when you dropship from China?
- The packaging: a box or mailer with your logo and colours.
- The inserts: a thank-you card, a gift card or a discount coupon for the next order.
- The unboxing: how the product is presented when the customer opens the parcel.
- The product: logo, colours or variants, when the factory can customise it. It is something to ask for in the quote.
- The legal information: for most consumer products sold in the EU, the name and contact details of the economic operator responsible in the EU must appear on the product, its packaging, the parcel or an accompanying document (Regulation (EU) 2023/988, Art. 16). Your branded packaging is a good place for it.
Why does branding pay off in dropshipping?
- It is harder to copy. Anyone can list the same generic product; your packaging and your inserts are yours.
- Customers remember the store, not the marketplace. A recognisable parcel brings people back to you instead of to the cheapest listing.
- Inserts create the next order. A coupon in the box gives a concrete reason to buy again.
- A good unboxing raises perceived value and gives customers a reason to post and to leave a review.
How does branded dropshipping work with Dropfit?
- You send the product (a photo or a link) and your logo on WhatsApp or Telegram.
- Our team in China selects the factory with the best quality-price ratio.
- Within 24–48 hours you get the quote: unit price, production time and shipping costs.
- We prepare your branding: custom packaging with your logo and colours, gift cards and coupons in the parcel, a premium unboxing.
- We ship straight to your customers worldwide or to your warehouse. Shopify orders reach us automatically and tracking numbers go back to Shopify (how it works).
Frequently asked questions
What is branded dropshipping?
It is dropshipping with your brand: the product ships directly from the supplier, but in your packaging, with your inserts and, when the factory can do it, with your logo on the product.
Is branded dropshipping the same as private label?
No. Private label is a product made exclusively for your brand. Branded dropshipping can use an existing product and brand the packaging, the inserts and sometimes the product itself.
Can I put my logo on the product itself?
Often yes, if the factory can customise it, for example by printing or engraving. Ask for it in the quote and we look for a factory that can do it.
What must a branded parcel include in the EU?
For most consumer products, the name and contact details of the economic operator responsible in the EU, on the product, its packaging, the parcel or an accompanying document, as required by the General Product Safety Regulation.
Put your brand on every parcel
- Custom packaging with your logo and colours.
- Gift cards and coupons in the parcel, and a premium unboxing.
- No minimum order on products: test before you scale.
- Quote with price, production time and shipping costs within 24–48 hours.
Send us a photo or link on WhatsApp or Telegram.
Sources
This guide is general information, not legal or tax advice.