Private label means a factory makes a product for you and you sell it under your own brand. With a factory in China you choose the product, the customisation (logo, colours, materials, packaging) and the quantities, and the factory produces it for your store. Dropfit does private label: send the product and what you want to change, and you get a quote with price, production time and shipping costs.
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Private label vs white label: what's the difference?
| White label | Private label | |
|---|---|---|
| The product | Ready-made, sold to many retailers | Made for your brand |
| Customisation | Little: usually just the label | Logo, colours, materials, packaging |
| Exclusivity | None: others sell the same item | Yours |
| Speed to start | Faster | Needs sampling and approval |
If you only want your logo on the packaging, see branded dropshipping. Definitions in the glossary.
What can you customise?
- The product: logo by printing, engraving or labels; colours; materials; small design changes.
- The packaging: box or mailer with your logo and colours.
- The inserts: thank-you cards, gift cards, coupons for the next order.
- The labels: the information your market requires, in the right language.
How does private label from China work, step by step?
- Choose the product: send a photo or a link.
- Define the customisation: logo, colours, materials, packaging.
- Get the quote: price, production time and shipping costs.
- Approve a sample before production.
- Production by the factory our team selected.
- Shipping: to your warehouse, straight to your customers, or into stock in our warehouse in China to ship faster.
Which EU rules apply to a private label product?
When a product carries your brand, you take on the responsibilities of the brand that places it on the market. For most consumer products sold in the EU, the name and contact details of an economic operator established in the EU must appear on the product, its packaging, the parcel or an accompanying document (Regulation (EU) 2023/988, Art. 16).
Some categories have stricter rules: cosmetics need a responsible person in the EU, a safety report and notification before sale (Regulation (EC) 1223/2009), and food supplements must be notified to the national authority, in Italy the Ministry of Health.
Frequently asked questions
What is private label?
A product made by a manufacturer for your brand and sold under your name, with your logo, packaging and specifications.
Private label or white label: which is better for a new brand?
White label is faster because the product is ready-made. Private label takes more work but gives you a product competitors can't simply buy and resell.
Does Dropfit do private label?
Yes. Send us the product and the customisation you need, and the quote shows price, production time and shipping costs.
Who is responsible for a private label product in the EU?
The brand that places it on the market. For most consumer products an economic operator established in the EU must be named on the product, its packaging, the parcel or an accompanying document.
Your product, your brand
- Private label with a factory selected by our team in China.
- Custom packaging, inserts and labels.
- Quote with price, production time and shipping costs within 24–48 hours.
- Shipping worldwide, to your warehouse, or stock in China.
Send us a photo or link on WhatsApp or Telegram.
Sources
- Regulation (EU) 2023/988 – General Product Safety Regulation · 10 May 2023
- Regulation (EC) 1223/2009 – Cosmetic products, consolidated text · 18 May 2026
This guide is general information, not legal or tax advice.